Lowly - Keep Up the Good Work (2023)

In 2019 they shook my musical world withe their near-perfect album Hifalutin. This winter, the Danish band of Lowly finally released their next, third one already, album called Keep Up the Good Work. And they did exactly what they mentioned in the title.

They call themselves "restlessly inventive, exquisitely melodic, and defying easy categorisation" and there's no exaggeration in those words. They create indie pop that borders with everything possible. There's a lot of ambitious electronica and synthpop here, that's for sure. There's some dreampop and noise pop elements (although I feel like less than before, instead, there's more tropical, twee vibes). There's a very broad approach to vocals as they very often function as background sounds for the whole compositions. But the main thing is how easily the Danish create absolute bangers that are catchy and melodic to the extreme. On the last album, it was Children and In the Hearts, now it's Seasons and Keep Up the Good Work.

This kind of experimental in nature but also extremely catchy music with positive vibes makes me think of their latest work as a calmer, more artsy version of what Plastic Mermaids delivered us last year. Both albums being something very special.

Keep Up the Good Work costs 8 EUR (7 GBP).

Lowly - Hifalutin (2019)

Check: Seasons

Country: Denmark

Genre: experimental synthpop

Label: Bella Union

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